J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.
In The Real Mad Men of Sales, you’ll learn:
- Assumptive tie-down test closes that let you know if they’re moving toward the sale or not
- How to properly handle a situation where there is a time lag with no way to close the product sale on the first visit
- The power of written instructions in sales
- Seven advanced closing strategies
- Strategies for enlisting the aid of others in the final close
- The most powerful single closing method used by top pros around the world
- How to get the approval when you hear, “I need to talk it over with…”
