Run It Like a Business

Run It Like a Business: Strategies for Arts Organizations to In­crease Audiences, Remain Relevant, and Multiply Money—Without Losing the Art
English | March 19, 2024 | ASIN: B0CWVQLLKY | MP3@192 kbps | 9h 21m | 553.47 MB

Author: Aubrey Bergauer
Narrator: Shaina Summerville

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to:

– Grow audiences and keep them coming back again
– Make our organizations more inclusive
– Get younger attendees in the seats and on the donor rolls
– Continue to create the art we love—without the stress of figuring out how to afford it

Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

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