The Star Principle

The Star Principle: How It Can Make You Rich
English | November 20, 2009 | ASIN: B002Y2Q96Q | MP3@64 kbps | 7h 8m | 168.56 MB

Author: Richard Koch
Narrator: Richard Aspel

Richard Koch has made a career out of spotting ‘Star Businesses’ – and has made millions from them. By a ‘Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ‘Star Principle’. Chapters include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else’s star 4. Fake stars 5. The star takes off!

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