Relevance
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
English | August 26, 2014 | ASIN: B00N21IL96 | MP3@64 kbps | 3h 15m | 88.44 MB
Author: Andrea Coville, Paul B. Brown
Narrator: Karen Saltus
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle – a magnetic one – that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance – both qualitative and quantitative – in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
