Make Your Move: The New Science of Dating and Why Women Are in Charge

Society is changing, which means it’s time for dating to evolve. Millennial and Gen Z women are more than capable of seeking out what – and who – they want. They’re standouts in the classroom and champions on the playing fields. They’re leaders in the workplace and trailblazers in city halls, state houses, and Congress. So why would we tell a generation of badass women that they’re not allowed to be bold when it comes to finding love? Why should they have to sit back and wait (and wait and wait) for men to find them?

In Make Your Move: The New Science of Dating and Why Women Are in Charge, Jon Birger, author of Date-onomics, offers women bold new strategies for finding the one. Backed by research showing that women can win at romance by making the first move with the men of their choice, Birger explains why: It’s better to choose than to be chosen; the “play hard to get” method is not only outdated but grounded in bad science; the first move does not have to be a big move; it’s time to log off of dating apps and date men you actually know; the workplace can be a terrific place to meet a long-term romantic partner…and more!

Make Your Move is an honest, solution-based guide to finding love that lasts. If you’re tired of playing by old rules, look no further: Make your move and win.