Disciplined Entrepreneurship Startup Tactics

Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business

English | May 21, 2024 | ASIN: B0D3879ZJK | M4B@110 kbps | 7h 22m | 352.93 MB

Author: Paul Cheek
Narrator: Brandon Pollock

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:

– Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions

– Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product

– Methods for equity distribution that minimize conflict and maximize investor return

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